LINE-X – a global leader in powerful protective coatings complemented with first-rate Truck Gear by LINE-X accessories – is storming into the 2016 SEMA Show with a vibrant display of the brand’s #unbreakable #style in booth #31107, November 1-4.
NEW OEM DEBUTS IN NORTH AMERICA WITH LINE-X ARMORED CONCEPT.
The Alkane Dominator off-road fire/rescue concept SUV is based on a production prototype vehicle created by the new truck OEM Alkane, which is making its North American debut at SEMA. The beastly machine, positioned as an alternative to Humvee-like SUVs, features a durable exterior finish, LINE-X Body Armour and an industry-leading LINE-X PREMIUM bedliner.
FAMED BUILDERS PRESENT OFF-ROAD MACHINES AND EXTREME PROTECTION.
— Kenny Pfitzer – the former build master and design brainpower behind
world famous custom projects from West Coast Customs and Chip Foose in
years past – will be hosting visitors and answering questions at the
LINE-X experience, having taken on two highlight builds with his brand
new company, Zero to 60 Designs.
— The Alkane Dominator off-road fire/rescue concept is armored with
LINE-X’s new top-shelf product, ULTRA, and makes a bold statement on
behalf of America’s first responders with a stunning, color-matched
red shade and an attractively smooth texture. Pfitzer custom
fabricated the vehicle’s bumpers and roof rack – in addition to
installing custom tires, wheels and lighting.
— The Toyota Tundra 4×4 Crewmax truck was almost completely fabricated
by Pfitzer and Zero to 60 Designs. Featuring LINE-X Body Armour with
ULTRA, the truck is outfitted with a LINE-X PREMIUM bedliner and
first-rate Truck Gear by LINE-X accessories – including drop down
steps, a low profile crossover toolbox and custom floor liners.
Pfitzer’s team also completely fabricated the roof rack, grille,
tailgate details and leather seats.
— #Unbreakable #Style and the DieselSellerz, As Seen On the Discovery
Channel’s Diesel Brothers
— In the world of diesel vehicles, no one has more fun or builds
bigger, badder trucks than Heavy D, Diesel Dave and their crew at
DieselSellerz. Their mega builds and truck giveaways are the stuff
of diesel legend – and the focus of the group’s hit show on the
Discovery Channel. The hard-charging team relies on the power of
LINE-X’s advanced protective coatings on their builds – trusting it
to not only protect their massive trucks from extreme impact and the
elements, but for game-changing style touches.
— The DieselSellerz will be on hand in the LINE-X booth on
Tuesday, November 1 from 2 p.m. to 4 p.m. to do one-on-one
demonstrations of LINE-X’s extreme protective properties on
everyday objects. In addition, the group will share their
experiences with LINE-X taking their custom projects to new
“It’s an incredibly exciting time for the LINE-X and Truck Gear by LINE-X brands, with the company’s evolution coming to life through an aura of unbreakable style,” said LINE-X President Dennis Weese. “The world is finally discovering what we’ve known for a long time. The combination of LINE-X’s extreme impact protection properties; the strong appeal of our products used for custom color-matched designs; our exceptional Truck Gear by LINE-X accessories; and the incredible SEMA builds that are armored with LINE-X for protection and aesthetic enhancement paint a vibrant picture of the lifestyle that the LINE-X brand symbolizes. We look forward to having our team and world-class build partners share that story at SEMA, while fans of the brand discover even more with the launch of the new www.LINEX.com.”
ADDITIONAL TERRAIN-COMMANDING VEHICLES.
— 2007 JK Crew – Bruiser Conversion: This Jeep was converted with
truck-inspired elements and customized with a 3.9L Cummins ISB Turbo
Diesel Engine. With full LINE-X Body Armour and a color-matched shade of
green (OD Green), the build also features an extended JK frame, a custom
fabricated hardtop, custom tube doors, a handmade bed with LINE-X
PREMIUM bedliner and many more enhancements.
— 2016 Polaris General 1000 EPS: This manly side X side vehicle is armored
with LINE-X ULTRA – complete with an eye-catching color design
(color-matched). From a racing dual exhaust, enhanced suspension kit,
big wheels, new light bar mounts, a custom front windshield to a
chainsaw mount – this monster is ready to take on everything Mother
Nature throws its way.
THE #LINEXIT LIFESTYLE COMES ALIVE WITH THE NEW LINEX.COM.
— LINE-X has officially unveiled its brand new web presence at
— The completely redesigned site is a reflection of the brand and
company’s evolution into a one-stop, truck/off-road customization
solution. With a style-heavy, modern design; stunning imagery; an
enhanced user experience for consumers and franchises alike; an improved
international focus; a new store locator; rich content; a new
manufacturing/industrial site; and the launch of the Truck Gear by
LINE-X digital presence, the new website is a true expression of the
Join the LINE-X nation on Twitter @LineXprotects; become a fan on Facebook of LINE-X Protective Coatings; follow LINE-X on Instagram @LINEXNorthAmerica; and check out what LINE-X is doing on YouTube at www.youtube.com/LINEXProtects. #Unbreakable #Style. #LINEXIt