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LINE-X Showcases New OEM Alkane and Its Off-Road Concept Vehicle; DieselSellerz, As Seen on Discover

LINE-X Smashes Into SEMA 2016 with Famed Builders, New Alkane Dominator Off-Road Fire/Rescue Concept and Terrain-Commanding Custom Builds
LINE-X Showcases New OEM Alkane and Its Off-Road Concept Vehicle; DieselSellerz

LINE-X – a global leader in powerful protective coatings complemented with first-rate Truck Gear by LINE-X accessories – is storming into the 2016 SEMA Show with a vibrant display of the brand’s #unbreakable #style in booth #31107, November 1-4.




The Alkane Dominator off-road fire/rescue concept SUV is based on a production prototype vehicle created by the new truck OEM Alkane, which is making its North American debut at SEMA. The beastly machine, positioned as an alternative to Humvee-like SUVs, features a durable exterior finish, LINE-X Body Armour and an industry-leading LINE-X PREMIUM bedliner.




    —  Kenny Pfitzer – the former build master and design brainpower behind

        world famous custom projects from West Coast Customs and Chip Foose in

        years past – will be hosting visitors and answering questions at the

        LINE-X experience, having taken on two highlight builds with his brand

        new company, Zero to 60 Designs.


        —  The Alkane Dominator off-road fire/rescue concept is armored with

            LINE-X’s new top-shelf product, ULTRA, and makes a bold statement on

            behalf of America’s first responders with a stunning, color-matched

            red shade and an attractively smooth texture. Pfitzer custom

            fabricated the vehicle’s bumpers and roof rack – in addition to

            installing custom tires, wheels and lighting.


        —  The Toyota Tundra 4×4 Crewmax truck was almost completely fabricated

            by Pfitzer and Zero to 60 Designs. Featuring LINE-X Body Armour with

            ULTRA, the truck is outfitted with a LINE-X PREMIUM bedliner and

            first-rate Truck Gear by LINE-X accessories – including drop down

            steps, a low profile crossover toolbox and custom floor liners.

            Pfitzer’s team also completely fabricated the roof rack, grille,

            tailgate details and leather seats.


    —  #Unbreakable #Style and the DieselSellerz, As Seen On the Discovery

        Channel’s Diesel Brothers


        —  In the world of diesel vehicles, no one has more fun or builds

            bigger, badder trucks than Heavy D, Diesel Dave and their crew at

            DieselSellerz. Their mega builds and truck giveaways are the stuff

            of diesel legend – and the focus of the group’s hit show on the

            Discovery Channel. The hard-charging team relies on the power of

            LINE-X’s advanced protective coatings on their builds – trusting it

            to not only protect their massive trucks from extreme impact and the

            elements, but for game-changing style touches.


            —  The DieselSellerz will be on hand in the LINE-X booth on

                Tuesday, November 1 from 2 p.m. to 4 p.m. to do one-on-one

                demonstrations of LINE-X’s extreme protective properties on

                everyday objects. In addition, the group will share their

                experiences with LINE-X taking their custom projects to new



“It’s an incredibly exciting time for the LINE-X and Truck Gear by LINE-X brands, with the company’s evolution coming to life through an aura of unbreakable style,” said LINE-X President Dennis Weese. “The world is finally discovering what we’ve known for a long time. The combination of LINE-X’s extreme impact protection properties; the strong appeal of our products used for custom color-matched designs; our exceptional Truck Gear by LINE-X accessories; and the incredible SEMA builds that are armored with LINE-X for protection and aesthetic enhancement paint a vibrant picture of the lifestyle that the LINE-X brand symbolizes. We look forward to having our team and world-class build partners share that story at SEMA, while fans of the brand discover even more with the launch of the new”




    —  2007 JK Crew – Bruiser Conversion: This Jeep was converted with

        truck-inspired elements and customized with a 3.9L Cummins ISB Turbo

        Diesel Engine. With full LINE-X Body Armour and a color-matched shade of

        green (OD Green), the build also features an extended JK frame, a custom

        fabricated hardtop, custom tube doors, a handmade bed with LINE-X

        PREMIUM bedliner and many more enhancements.


    —  2016 Polaris General 1000 EPS: This manly side X side vehicle is armored

        with LINE-X ULTRA – complete with an eye-catching color design

        (color-matched). From a racing dual exhaust, enhanced suspension kit,

        big wheels, new light bar mounts, a custom front windshield to a

        chainsaw mount – this monster is ready to take on everything Mother

        Nature throws its way.




    —  LINE-X has officially unveiled its brand new web presence at


    —  The completely redesigned site is a reflection of the brand and

        company’s evolution into a one-stop, truck/off-road customization

        solution. With a style-heavy, modern design; stunning imagery; an

        enhanced user experience for consumers and franchises alike; an improved

        international focus; a new store locator; rich content; a new

        manufacturing/industrial site; and the launch of the Truck Gear by

        LINE-X digital presence, the new website is a true expression of the

        LINE-X lifestyle.


Join the LINE-X nation on Twitter @LineXprotects; become a fan on Facebook of LINE-X Protective Coatings; follow LINE-X on Instagram @LINEXNorthAmerica; and check out what LINE-X is doing on YouTube at #Unbreakable #Style. #LINEXIt

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