Rain-X® Silicone EnduraTM, a premium beam wiper blade made with precision-engineered silicone rubber designed to endure the toughest weather conditions, has been voted Product of the Year for 2020. Product of the Year is the largest consumer-voted award for product innovation, where winners are determined by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar, a global leader in consumer research. Rain-X Silicone Endura, has been awarded the top honor for the Car Care category. Last year, Rain-X won in the same category for their Rain-X® Waterless Car Wash & Rain Repellent.
“The Rain-X team is honored to receive the Product of the Year award for the second straight year – this time recognizing the latest innovation in our premium wiper blade portfolio, Rain-X Silicone Endura” said Cheryl Petrishin, Senior Brand Manager for Rain-X. “Knowing this award was backed by the votes of over 40,000 everyday consumers is especially significant as it serves as a testament to the trust and impact Rain-X has built over the years.”
Rain-X Silicone Endura is designed to perform in extreme weather and inclement driving conditions while providing clear driving visibility. Its silicone rubber squeegee is proven to last two times longer than traditional natural rubber squeegees and features Climate Defense® Technology which defends from the damage caused by the ozone, UV rays, wet weather, extreme temperatures and normal driving wear and tear.
For additional information about the 2020 Product of the Year winners, visit productoftheyearusa.com. To learn more about the Rain-X Silicone Endura wiper blade available exclusively at Walmart, visit https://www.rainx.com/silicone-endura/
About ITW Global Brands:
ITW Global Brands, headquartered in Houston, specializes in servicing the automotive aftermarket, selling car care products under the Rain-X®, Black Magic®, Gumout®, Blue Coral® and No Touch® brands. These brands compete in the wiper blade, appearance chemical and performance product segments. Many of our brands are leaders in their respective categories.
ITW Global Brands products are sold in do-it-yourself retailers like Walmart, AutoZone, Advance Auto Parts, Pep Boys, O’Reilly Auto Parts, Target, Dollar General, Family Dollar, The Home Depot, NAPA Auto Parts and Amazon. ITW Global Brands is most admired for the strong heritage of its brands and continuous product innovation. To learn more about ITW Global Brands, visit http://www.itwgb.com
About Product of the Year:
Product of the Year is the largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 45 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
Kantar is the world’s leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries.