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ENEOS returns to Pikes Peak with Dai Yoshihara, Evasive Motorsports and a Tesla Model 3

ENEOS — Japan’s largest oil company, and supplier of motor oil and transmission fluids to the majority of Asian vehicle manufacturers — announces its return to the Pikes Peak International Hill Climb with its sponsored driver, Daijiro Yoshihara, and car builder Evasive Motorsports. This in itself is a big story since the same combination won the Unlimited Class at the 2020 event, but what makes it more remarkable is that the team has put aside its proven 900-horsepower turbocharged Toyota 86 and is building a Tesla Model 3 from scratch for the new attempt.

Initially, the connection between a Japanese oil company and a US-built electric race car might not be immediately apparent, but it’s an indication of the major changes electric vehicles are bringing to the automotive industry.

For ENEOS, its involvement with the Turn 14 Distribution / Toyo Tires / ENEOS / Evasive Motorsports Tesla Model 3 Pikes Peak race car is an opportunity to prove and promote its new EV Fluid Series. The line of six dedicated EV fluids (listed below) has been developed by the same engineers and chemists who work alongside the majority of leading car makers in Japan and Asia. Currently, ENEOS engineers and chemists are working closely with many vehicle manufacturers to create the latest lubricants, continuously improving vehicle efficiency through reduced friction, lower emissions, improved fuel consumption and greater longevity. And as the future of automotive development looks towards electric vehicles, ENEOS also tasked its development teams to look at alternative fuel vehicle concepts, particularly in terms of lubrication and cooling. The new ENEOS EV Fluid Series is now being offered to existing OEM (Original Equipment Manufacturer) partners and the rest of the world’s EV manufacturers to help improve vehicle efficiency.

With a stroke of serendipity, Evasive Motorsports in Cerritos, CA also foresaw electric vehicles becoming a major factor in their future and took the major decision to purchase a used Tesla Model 3 and transform it into a challenger for the annual Pikes Peak International Hill Climb (PPIHC). As one of the world’s most grueling motorsports festivals for both the driver and the car, the 12.42-mile “Race to the Clouds” climbs 4724 feet from start to finish The sustained demand of the high-speed course will put tremendous strain on any vehicle’s components, but particularly the Tesla battery packs, which must remain cool to maintain maximum power for the duration of the 156-turn course.

As with all vehicle technology, one of the best ways to prove its credentials is to drop it into the cauldron of competition. And so the Turn 14 Distribution / Toyo Tires / ENEOS / Evasive Motorsports Tesla Model 3 Pikes Peak race car will become a partner in the development of the new ENEOS EV Fluid Series.


With six previous PPIHC attempts under its belt, Evasive Motorsports (EVS) is supremely experienced but the Tesla’s preparation is particularly challenging because very few motorsports components exist, requiring a great deal of extra effort in terms of problem solving and fabrication.

One of the team’s priorities has been to ensure the powertrain has sufficient cooling. Evasive worked with CSF Radiators to create a new radiator and oil cooler set up. As an extra precaution, a nitrous oxide sprayer was installed, helping to chill the batteries during the hill climb if pre-set temperatures are exceeded. Airflow to the battery pack has been further improved with a carbon fiber front vent, venting in the new carbon fiber hood, and rear inlet ducts integrated into the C-pillars.

Developing 450 horsepower, the stock Tesla Model 3 Performance accelerates 0-60mph in 3.1sec to a top speed of 162mph. The Evasive team needs to harness its all-wheel drive performance in order to create a new EV Production Car track record time in the Exhibition Class (because no EV competition class currently exists). As such, the car has further modifications, including widebody fenders and carbon fiber aero pieces from Artisan Spirits in Japan. The primary purpose is to accommodate 18×11” Titan 7 TP-5 forged wheels and 305/650-18 Toyo Tires racing slicks. This combination, in harmony with KW Competition suspension and Brembo racing brakes, should ensure Dai Yoshihara has the best chassis to command the 156 turns on his way up to the finish line.

To further enhance aerodynamic efficiency and reduce weight, EVS developed its own aero disc covers for the wheels, and carbon fiber replacement doors, roof, rear windshield and trunk lid. For high-speed stability, the Tesla is equipped with an EVS honeycomb carbon splitter and rear diffuser plus a Voltex carbon fiber GT rear wing to generate increased downforce.

Another major addition is the Quaife ATB rear differential, which will better apportion power to the rear wheels. However, its installation was far from simple, requiring a modified frame and custom bushings. As with previous PPIHC attempts, the diff is lubricated by ENEOS gear oil to ensure efficiency and durability.

The final piece of the puzzle is the nut behind the wheel. And for 2021, driving duties will again be performed by Dai Yoshihara. As the 2011 Formula DRIFT driver’s champion, multiple Time Attack race winner, GT sports car driver and racing instructor, he will be protected by an FIA-spec EVS rollcage while sat in his carbon/Kevlar Sparco QRT-K bucket seat with six-point harnesses. For his third attempt at PPIHC, Dai will monitor speed and vehicle parameters via a Motec C127 Datalogger display in a custom carbon fiber EVS dashboard.

“I’m very excited about my third PPIHC,” Dai told us. “We had a great result last year and will try our best to build on the momentum. I’m grateful that ENEOS has supported our PPIHC program ever since my first year in 2019, and that they accepted our new challenge with the Tesla EV this year. We’re all very excited to see what we can do!”

With the conversion to a race car recently completed, its test program continued until the team headed out to the “Race to the Clouds,” which takes place on June 27 in Colorado. Everybody at Evasive Motorsports is determined to be fully prepared for when the Turn 14 Distribution / Toyo Tires / ENEOS / Evasive Motorsports Tesla Model 3 Pikes Peak pulls up to the start line.

“This is definitely our most ambitious project to date,” admitted Mike Chang, co-founder of Evasive Motorsports. “We love to challenge ourselves and know it’s only a matter of time before the performance and racing industry will need to look seriously at electric vehicles. So, we decided to jump into the deep-end and apply all our motorsports experience to the Tesla Model 3. We’re hoping to anticipate any potential problems we will face, but we won’t know if we succeeded until Dai crosses the finish line on 6/27, and hopefully we’re left holding the EV Production Class track record!”

For ENEOS, its EV development program will not stop when the flag drops at Pikes Peak. It will continue to work with many of the world’s largest car makers to help solve their lubrication and EV fluid requirements in the pursuit of greater efficiency.

“We’re proud to be returning to Pike Peak International Hill Climb with Dai Yoshihara and Evasive Motorsports,” said Keisuke Yokochi, Chief Marketing Officer at ENEOS USA. “We’re excited to learn how our products work under intense competition, not only in the traditional rear differential but also with the latest EV components. We have always worked with partners in world-class motorsports series such as F1, NASCAR, Super GT, Rallycross, Formula DRIFT and more, which has allowed ENEOS to develop not only the most efficient vehicle solutions but also the most protective to help ensure maximum durability and performance for the benefit of all.”


Turn 14 Distribution / Toyo Tires / ENEOS / Evasive Motorsports Tesla Model 3 Pikes Peak

Motor / Battery Cooling:

CSF Radiators radiator / oil cooler, NO2 (nitrogen dioxide) sprayer, custom hood vent and rear inlet ducts

Suspension / Chassis:

KW Competition 3 Way coilover suspension, SPL Suspension spherical links, Evasive Motorsports spherical joints and custom front sway bar, MPP front upper A-arms and rear lower arms, Quaife ATB rear differential in modified frame, air jack lift system

Wheels / Tires / Brakes:

18×11” Titan 7 TP-5 forged wheels with Evasive Motorsports aero covers, 305/650-18 Toyo Tires racing slicks, Brembo Pista racing front brake kit, custom Brembo GTS rear brakes, Evasive Motorsports electronic E-brake system


Artisan Spirits widebody fenders plus carbon fiber aero kit, Evasive Motorsports custom honeycomb carbon splitter and rear diffuser, Voltex dry carbon Type 13 1800mm GT rear wing, Evasive Motorsports carbon fiber doors, roof, rear windshield, trunk lid and front air duct, Lexan windows

Interior / Safety:

Evasive Motorsports FIA-spec rollcage, Evasive Motorsports carbon fiber dashboard, Motec C127 Datalogger / dash display, Sparco carbon/Kevlar QRT-K racing bucket seat, six-point harnesses and steering wheel


*       ENEOS EV FLUID Gear Protection: A fluid to enhance the performance and increase the protection of reduction gears
*       ENEOS EV FLUID HV AT: A specialized fluid for automatic transmissions in electric/hybrid vehicles
*       ENEOS EV FLUID Motor Cool: A fluid with a balance of gear lubricity, motor cooling, and electrical insulation properties
*       ENEOS EV FLUID Energy Saving: A fluid to maximize the performance of motor cooling and energy-saving through very low friction
*       ENEOS EV FLUID Isolation: A fluid to maximize electrical insulation for safety
*       ENEOS EV FLUID Battery Cool: A specialized coolant for battery packs and electrical components


Established in 1888 and headquartered in Tokyo, ENEOS is Japan’s largest oil company, with manufacturing and sales facilities throughout the world. With a unique position in its home market, ENEOS has worked with Asia’s automakers and leading race teams for decades, creating advanced lubricants with their vehicle engineers to provide optimum fuel economy with maximum power and long-term protection. ENEOS also recently announced a new line of products for future electric vehicle applications, helping to ensure the newest EV technology is operating as efficiently as possible. For more information, please visit eneos.

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Mon. July 22nd, 2024

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