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VP Racing Fuels Signs Agreement With Champion Laboratories

VP Racing Fuels, Inc., a world leader in performance fuels, lubricants, additives, and retail, has signed a licensing agreement with Champion Laboratories, Inc. to offer a line of premium racing oil filters designed for racing and high-performance passenger cars.

“At VP Racing Fuels, we pride ourselves in partnering with best-in-class manufacturers like Champion Laboratories for our licensing efforts,” said Bob Merz, Director of Brand Management and Licensing at VP Racing Fuels. “Their filters are of the highest quality and are a perfect complement to our racing and high-performance motor oils.”

Now available for purchase on Amazon.com, VP Racing Fuels® premium synthetic oil filters provide professional and DIY racing enthusiasts, as well as everyday sports car drivers with the filtration technology today’s robust, high-performance engines demand. Engineered to be compatible with all oils and fuels, including race oil and race fuels, VP Racing Fuels oil filters deliver advanced oil protection for up to 1 year or 20,000 miles under normal driving conditions.

“We are very excited to partner with VP Racing Fuels,” said Michael Lofgren, Director of Business Development of Champion Laboratories. “The brand carries an impeccable reputation in motorsports, and VP Racing’s oil filters are a natural evolution to VP’s storied product offering. They are specially made to help professionals and everyday drivers enjoy everything today’s robust, high-performance engines have to offer.”

The technology that supports this performance includes a synthetic and cellulose blended filtration media for superior filtration, low restriction to flow, and high dirt-holding capacity. These filters also feature a heavy-duty steel shell to provide additional high-impact protection from road debris with an industrial-strength steel backplate that helps deliver twice the burst strength of ordinary filters.

The combination of a silicone anti-drainback valve and high-strength gasket ensures a tight seal to minimize flexing under high heat, high pressure, and high RPM environments.

VP Racing Fuels® oil filter features and specifications:

•       Low-restriction racing media designed for high oil flow.
•       Silicone anti-drain back valve.
•       Recommended maximum oil flow: up to 20 gpm, depending on the model.
•       Maximum burst pressure: 500 psi, depending on the model.

The agreement between VP Racing Fuels and Champion Labs was brokered by Pacific Swell Brands, VP Racing’s exclusive licensing agency.

For more information on the VP Racing premium synthetic oil filters, visit First Brands Group at AAPEX booth A3638.

For more information on VP Racing Fuels fuel, additive, coolant, and motor oil products, visit AAPEX booth A5610 and SEMA booth 23013.

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975.  VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC, among more than 60 VP-sponsored series and sanctioning bodies.

VP Racing Fuels’ retail branding program is re-imaging gas stations and convenience stores across North America, flying the VP brand colors.  Each location provides distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.

About Champion Laboratories
Champion Laboratories, Inc., is one of the world’s largest manufacturers of filters and filtration products and related services for the automotive, retail, on-highway and off-highway fleet, heavy-duty and petroleum dispensing industries. Champion Laboratories, Inc. has been a trusted name in filters since 1955, providing high-efficiency performance in the most demanding work environments, and is part of First Brands Group, a global automotive manufacturer that develops, markets, and sells premium products through a portfolio of nine market-leading brands: Raybestos® complete brake solutions, Centric® Parts replacement brake components, FRAM® filtration products, Luber-finer® filtration products, TRICO® wiper blades, ANCO® wiper blades, Carter® fuel, and water pumps, Autolite® spark plugs, and StrongArm® lift supports.  For more information, visit www.champlabs.com or call (800) 851-3641

About Pacific Swell Brands
PacSwell is a boutique licensing agency that extends iconic brands into new consumer products and markets to grow licensing revenue and brand equity. PacSwell prides itself on being more of a partner than agent, committed to tailoring every licensing strategy around each client’s specific objectives and needs.  For more information, visit www.pacificswellbrands.com.

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