Sensata Technologies (NYSE: ST), today announced a new collaboration with
NIRA Dynamics AB to deliver an accurate and robust tire Tread Depth
Monitoring (TDM) ‘virtual sensor’ system for automotive OEMs that optimizes
tire health and improves vehicle safety, efficiency and uptime. The TDM
solution, powered by NIRA Dynamics’ tread wear estimation software, is
designed to give vehicle OEMs, drivers and fleets timely alerts when tires
have worn to unsafe levels and need servicing.

Combining Sensata Technologies’ expertise in automotive sensors with NIRA
Dynamics’ proficiency in developing embedded software and cloud services,
the TDM solution adds new safety and maintenance capabilities to Sensata’s
existing market-leading tire safety products.

The virtual sensor system is a new, innovative technology that gathers and
combines data from multiple existing sensors on a vehicle, including
Sensata’s tire pressure sensors, to provide accurate information about tire
wear and tear.

This software-based system uses a complex algorithm that monitors the tire
tread’s decreasing depth, while compensating for a wide range of real-world
environmental challenges. The system tracks tires through changes and
rotations and provides a more comprehensive solution than just measuring the
distance travelled.

The virtual TDM can be integrated into existing Electronic Control Units
(ECU) and is designed to work with many combinations of tire and vehicle
designs. Vehicle manufacturers can quickly introduce and implement the
solution across vehicle platforms without the need for custom software

Eric Sorret, Vice President of Automotive at Sensata technologies said,
“We’re excited to collaborate with NIRA Dynamics on new technology for the
automotive industry. Sensata has developed tire technologies for more than
20 years, and we believe that this new virtual sensor builds on this
experience and takes it to the next level. Using and analyzing data already
being captured by other sensors, this solution provides accurate and useful
information to our customers.”

Lisa Åbom, CEO at NIRA Dynamics, shared, “The cooperation between NIRA and
Sensata is a perfect match. By combining our decades of experience in
vehicle data cloud services with Sensata’s Tire Pressure Monitoring System,
infrastructure, and extensive customer base, we can offer vehicle
manufacturers additional insights and information for customers without the
need to fit additional hardware on the vehicle. This solution will improve
safety, creating more driver awareness about the quality of their tires to
decrease the number of tire-related accidents.”

To learn more about Sensata’s Tire Tread Depth Monitoring solution for
vehicle OEMs, please visit

About Sensata Technologies
Sensata Technologies is a global industrial technology company striving to
create a cleaner, more efficient, electrified and connected world. Through
its broad portfolio of sensors, electrical protection components and
sensor-rich solutions which create valuable business insights, Sensata helps
its customers address increasingly complex engineering and operating
performance requirements. With more than 21,000 employees and global
operations in 13 countries, Sensata serves customers in the automotive,
heavy vehicle & off-road, industrial, and aerospace markets. Learn more at and follow Sensata on LinkedIn, Facebook and Twitter.

About NIRA Dynamics AB
NIRA Dynamics, established 2001 with main office in Linköping/Sweden, is
specialized in sensor fusion and vehicle data cloud services. NIRA develops
cost efficient safety and navigation solutions for the global vehicle
industry, as well as big data services for the road maintenance industry.
Among the customers are Audi, Volkswagen, Honda, Volvo, Trafikverket and
Rijkswaterstaat. To learn more about NIRA, visit:

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