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Smart Eye Announces Magnus Brunzell as New VP of Automotive Fleet and Aftermarket Business Unit

Smart Eye, the pioneer of Human Insight AI and global leader in AI-based
Driver Monitoring and Interior Sensing, today announced the appointment of
Magnus Brunzell as VP of Applied AI Systems. Brunzell will lead this
business unit, responsible for the development and delivery of Smart Eye’s
end-to-end Driver Monitoring Systems for fleet and aftermarket. By combining
the company’s purpose-built proprietary hardware with its proven Driver
Monitoring System (DMS) software, Smart Eye offers a plug-and-play product
built on over 20 years of automotive experience, which Brunzell will help to
scale globally.

.@SmartEyeAB appoints Magnus Brunzell as VP of Applied AI Systems to scale
its Fleet and Aftermarket Business Unit

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Driver Monitoring Systems have become an increasingly important safety
feature – not just in newer passenger cars, but also for trucks, buses and
the millions of cars already on the road. As a result, the demand for
complete, out-of-the-box and easy to install Driver Monitoring Systems,
including both hardware and software, has grown steadily over the last few
years. To target this new and rapidly growing market, Smart Eye started
Applied AI Systems in 2019, with the purpose of delivering a high-performing
and cost-effective safety solution for fleet and aftermarket that is Euro
NCAP and GSR compliant.

Prior to being appointed its new VP, Brunzell has been deeply involved in
the business unit as Director of Business Development, and has played an
important role in developing Smart Eye’s first DMS product for fleet and
aftermarket customers. Today, the business unit consists of developers and a
team tasked with sales, marketing and partnership management. The majority
of the team is based at Smart Eye’s headquarters in Gothenburg, Sweden.

“Magnus has been part of the core team starting up this new business unit
and bringing its first product to market,” said Martin Krantz, CEO and
founder of Smart Eye. “The automotive fleet and aftermarket are significant
growth markets for Smart Eye. This product is also intended for low volume
truck and bus OEMs who can benefit from an out-of-the-box solution. As
proven by customer demand, our industry-leading technology addresses a void
in this space. I have confidence in Magnus to take lead of Applied AI
Systems as we start delivering this groundbreaking new DMS to fleet and
aftermarket customers.”

“I’m very excited to step into this new role,” said Magnus Brunzell, newly
appointed VP of Applied AI Systems. “Over the past few years, I have seen
how our hard work has resulted in an incredible Driver Monitoring System
that is sure to take the automotive industry by storm. I’m beyond proud of
what we have accomplished so far, and I look forward to seeing how our
technology will make roads safer around the world and ultimately save

Brunzell has more than 25 years of experience in the automotive industry and
has held a variety of technical, operations and business roles at companies
including Alps Electric, Delphi Automotive Systems and Mecel. Brunzell has a
Master’s degree in Electrical Engineering from Chalmers University of
Technology in Gothenburg, Sweden.

To find out more about Smart Eye’s Driver Monitoring System for fleet and
aftermarket, listen to the new episode of the Human-Centric AI Podcast with
Magnus Brunzell here.

About Smart Eye

Smart Eye is the global leader in Human Insight AI, technology that
understands, supports and predicts human behavior in complex environments.
Together with its subsidiaries Affectiva and iMotions, the company is
bridging the gap between humans and machines for a safe and sustainable

Smart Eye offers road-ready Driver Monitoring Systems and next-level
Interior Sensing solutions built on two decades of automotive experience.
Smart Eye’s technology is embedded in next-generation vehicles as OEM or
Tier 1 solutions and has been selected by 14 of the world’s leading car
manufacturers for 90 car models. Smart Eye also provides complete hardware
and software solutions for fleet and aftermarket, powering vehicles on the
road today.

As the preferred partner to the automotive industry, Smart Eye is leading
the way towards safer, more sustainable transportation and mobility
experiences enhancing wellness, comfort, and entertainment.

Smart Eye was founded in 1999, is publicly traded and headquartered in
Sweden with offices in the US, UK, Germany, Denmark, Egypt, Singapore, China
and Japan.

Visit for more information.

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