Qualcomm and Audi to Make the Connected Car a Reality in 2010

Qualcomm Incorporated, a leading developer and innovator of advanced wireless technologies, products and services, and AUDI AG have announced that Audi’s Mobile Media Interface (MMI) Plus in-car navigation system, featuring integrated UMTS connectivity from Qualcomm, will be available on select Audi A8 vehicles this year. The solution brings 3G high-speed data connectivity to the automobile and enables previously unseen navigation capabilities. The MMI’s embedded 3G connectivity also allows the car to perform as a mobile “hot spot,” allowing passengers to connect their Wi-Fi devices to the Internet from the vehicle.

Demonstrated in an Audi A5 Cabriolet, the connected MMI Plus system and several other connected car technologies will be displayed at the GSMA booth in the EMBEDDED MOBILE ZONE, 7EMZ, APP PLANET in HALL 7 at the GSMA Mobile World Congress in Barcelona this week.

“Audi strives to deliver a cutting-edge automotive experience, and increasingly that has meant not only the best-in-class automotive technology, but also complementary capabilities that bring greater value to our customers,” said Peter Kohlschmidt, director of development in Wireless, Acoustic and Connectivity for Audi. “We are pleased to be working with Qualcomm, the world’s largest provider of wireless chipset solutions, to bring a new type of connected experience to Audi A8 models this year.”

“We are pleased to be working with Audi, a globally recognized leader in luxury automobiles, to show consumers just how compelling the mixture of navigation and 3G connectivity technologies can be,” said Luis Pineda, senior vice president of product management and marketing at Qualcomm CDMA Technologies. “By integrating Qualcomm UMTS modem technology with their MMI Plus navigation system, Audi will give its customers a navigation experience unlike any other, backed by real-time data and imagery.”

The newest generations of Audi A8 vehicles with the MMI Plus navigation system will have high-speed data connectivity and simultaneous voice and data connections enabled by Qualcomm’s technology. Audi has made the most of this connectivity by integrating Google Earth to provide high-resolution, 3D satellite and aerial imagery to the navigation system. When these images are combined with a detailed street atlas and other online or offline content in real-time, the MMI Plus navigation system can provide route planning, points-of-interest and real-time traffic updates on a single, seamlessly integrated platform.

About Audi

Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Gyor (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The Company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 58,000 people worldwide, including 46,500 in Germany. The brand with the four rings invests around euro 2 billion each year in order to sustain the Company’s technological lead embodied in its “Vorsprung durch Technik” slogan. By 2015, Audi plans to significantly increase the number of models in its portfolio to 42. Audi celebrated its 100th birthday in 2009. The Company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname (“hark!”) .

About Qualcomm

Qualcomm Incorporated (NASDAQ:QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500 company. For more information, please visit Qualcomm around the Web:

www.qualcomm.com
Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/qualcomm