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Membership will help support automaker's quality functions globally

General Motors’ employees charged with making the automaker a quality leader in every segment and market where it competes can now tap the resources of ASQ, the world’s largest network of quality resources and experts.

GM became an ASQ Enterprise Quality Roundtable member Tuesday, joining 42 other global companies, many from the Fortune 500 list. The official signing ceremony was part of the GM global quality all-employee meeting.

“We see great value in our ASQ membership, especially the opportunity to share best practices across industries,” said Dan Nicholson, vice president of GM global quality. “These collaborative efforts will support our customer focus and foster a stronger quality culture at GM.” Nicholson will serve as an expert and participate in ASQ’s 2011 Future of Quality Study.

All GM employees benefit from the corporation’s Enterprise membership, as they receivefull ASQ membership benefits, including access to ASQ’s Knowledge Center, consisting of thousands of articles, case studies and best practices; as well as access to ASQ’s networking opportunities and certification programs. Additional membership benefits include access to quality tools that allow an organization to realize greater productivity and performance; apply process improvement techniques more widely; and use quality as a business management tool.

“We are proud to serve as a resource to one of the world’s leading automakers,” says Paul Borawski, ASQ CEO. “General Motors and ASQ are committed to quality, and we will work to support GM’s goal of achieving quality leadership in all of its markets.”

To learn more about ASQ Enterprise memberships, visit

About General Motors:
General Motors, (NYSE:GM, TSX: GMM), one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, Mich., GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. GM’s largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada and Italy. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at

About ASQ
ASQ ( is a global community of people dedicated to quality who share the ideas and tools that make our world work better. With millions of individual and organizational members of the community in 150 countries, ASQ has the reputation and reach to bring together the diverse quality champions who are transforming the world’s corporations, organizations and communities to meet tomorrow’s critical challenges. ASQ is headquartered in Milwaukee, Wis., with national service centers in China, India and Mexico. Learn more about ASQ’s members, mission, technologies and training at

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