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Water Has Never Behaved This Way

Rust-Oleum Introduces Revolutionary Liquid Repelling Treatment

Imagine if you never had to deal with the headache of water soaked items or wet surfaces ever again. That dream is now within reach thanks to new, innovative technology from Rust-Oleum, a leading manufacturer of specialty paints and coatings. The company is proud to introduce NeverWet, a unique multi-surface liquid repelling treatment.

Rust-Oleum NeverWet contains breakthrough technology that protects surfaces with a superhydrophobic treatment that dramatically repels water, mud, ice and other liquids. This revolutionary new class of treatments causes liquids to form nearly perfect spheres, which shoot off the surface keeping items clean and dry. It also guards virtually any surface against corrosion and wear caused by exposure to moisture.

“Rust-Oleum NeverWet will forever change the way people protect their belongings,” said Mike Freeman, brand manager for Rust-Oleum. “You’ve never seen liquids behave this way. From concrete to paper and everything in between, the possibilities are infinite.”

NeverWet causes water droplets to form a contact angle of up to 165 degrees, more than three times the contact angle of an untreated surface. When a liquid hits an untreated surface, it pools on the surface, like a deflated ball, causing the item to become saturated. When water, mud and ice contact a NeverWet treated surface, the extreme contact angle causes the liquid to form nearly perfect spheres, like marbles of water. The spheres then glide off the surface, keeping the item clean and dry.

NeverWet can be applied to almost any surface like metal, concrete, wood, aluminum, galvanized metal, PVC, masonry, asphalt, vinyl siding, paper, plastic and more. It is also good for use on fabric, leather and canvas. NeverWet even protects surfaces from thicker water-based liquids like syrups, juices and other water-based condiments.

NeverWet is applied in a simple two-step process:

1. Spray on NeverWet Base Coat and allow to dry for 30 minutes.

2. Once dry, apply one to two coats of the NeverWet Top Coat.

NeverWet applies clear and dries to a frosted haze. It can be exposed to water in as little as 30 minutes after the final application of Top Coat, and is fully cured in 12 hours. NeverWet can be reapplied when water no longer beads and rolls off the surface. One kit of NeverWet provides 10 to 15-square-feet of coverage.

For more information on Rust-Oleum Never Wet visit

About Rust-Oleum:

For nearly a century Rust-Oleum has been the global leader in manufacturing innovative coatings that empower do-it-yourselfers and professionals. Its wide breadth of brands and products include small project paints, primers, automotive, industrial, concrete coatings and wood care categories and include such trusted names as Rust-Oleum, Stops Rust®, High Performance, Painter’s Touch®, Universal, EpoxyShield®, Varathane®, Zinsser®, MultiSpec, Testors, Modern Masters® and Watco®. The company is headquartered outside of Chicago, in Vernon Hills. For more information visit

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Sat. July 13th, 2024

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