Datacolor Pioneers Digital Color Communication for Automotive Industry with Introduction of 45G CT

Datacolor^®,a global leader in color management solutions, today announced the availabilityof the Datacolor 45G CT, a high-accuracy, hand-held spectrophotometer withintegrated gloss measurement and best-in-class inter-instrument agreement.Developed to address the specific needs voiced by the automotive industry, theDatacolor 45G CT excels in digital color evaluation to increase the speed,efficiency and precision of the quality control process.

Following thesuccessful introduction of the 45G to the market, Datacolor quickly recognizedthe specific benefits the instrument offered automobile supply chains due toits ability to accurately measure varying textures and finishes used in mostinterior car components. With direct feedback from manufacturers using the solutionin the field, Datacolor developed the automotive industry’s first 45/0spectrophotometer featuring integrated gloss measurement, more accuratetolerance readings, and a targeted workflow to allow for digital colorcommunication directly within the supply chain. Through this ground-breakingtechnology, the 45G CT reduces the need for sending physical color standards,therefore streamlining the color approval process.

“Bypartnering closely with our automotive customers, we made the necessary enhancementsto deliver an instrument specifically tailored for their intricate workflowthat until now required visually matching various parts manufactured bydifferent vendors,” said Walter Franz, director of global business developmentfor Datacolor. “We are committed to providing our customers with the highestquality color technology and measurement tools and believe the 45G CT willbecome a benchmark in digital color communication.”

To ensureinterior color harmony throughout the automotive supply chain, the 45G CTfeatures industry leading inter-instrument agreement for digital measurementand Datacolor Tools Software for dedicated reporting. With higherinter-instrument agreement, automotive manufacturers can benefit fromcompatibility with other 45G CT instruments within their supply chain resultingin shortened time to market and increased color quality through digitalcommunication of color data. The 45G CT also features improved glossmeasurement to ensure color and gloss are precise by matching exact values.

For moreinformation about 45G CT visit http://www.datacolor.com/45GCT.

AboutDatacolor

Datacolor, aglobal leader in color management solutions, provides software, instruments andservices to assure accurate color of materials, products and images. Theworld’s leading brands, manufacturers and creative professionals have usedDatacolor’s innovative solutions to consistently achieve the right color formore than 40 years.

The company provides sales, service and support inover 65 countries throughout Europe, the Americas and Asia. Industries servedinclude textile and apparel, paint and coatings, automotive, plastics,microscopy, photography and videography. For more information visit www.datacolor.com