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Honda appoints Gordon Brothers to manage the sale of Machinery, Plant and Equipment from its Swindon Factory

Gordon Brothers, the global advisory, restructuring and investment firm, announced today that it has been appointed exclusive asset selling agent of Honda of the UK Manufacturing’s (Honda) machinery and equipment from its fully integrated automotive manufacturing plant in Swindon, England.  This sale of one of Europe’s largest automotive plants will commence later this month with multiple online auctions, plus ongoing private treaty sales prior to the plant closure in July 2021.  The entire project will span 18 months and is expected to attract a global audience of prospective buyers.


The plant holds Honda production and assembly operations that cover more than 370 acres which at its peak manufactured approx. 250,000 cars per year.  The facility is due to cease production and permanently close in July 2021.


Gordon Brothers Commercial and Industrial Managing Director, Duncan Ainscough, said “We are excited to announce our appointment as sole asset selling agent for the Honda Manufacturing Equipment in Swindon.  The transaction presents a unique opportunity for us to partner with one of the largest car companies in the world and offer our expertise in commercial and industrial disposition.  The plant and machinery are very well maintained, in excellent condition and we expect to receive strong demand, making this an attractive project for our team.”


Gordon Brothers, an expert in the disposition of commercial and industrial assets, has been privileged to work with four out of the five major global automotive companies.  With over 1,200 engagements completed and £11 billion of automotive assets appraised, the team is well-positioned to successfully complete this major project.


More information regarding the sale, including a full asset list, will be released in due course.  The assets for sale will feature state-of-the-art automotive equipment, including engine manufacturing, vehicle assembly, a press shop, welding, injection moulding, die-casting, general machine tools and a paint plant.  The sale will also encompass office, kitchen and workshop apparatus.  The facility, located in Wiltshire, UK, will be available for inspection by appointment only.


About Gordon Brothers


Since 1903, Gordon Brothers ( has helped lenders, operating executives, advisors, and investors move forward through change.  The firm brings a powerful combination of expertise and capital to clients, developing customized solutions on an integrated or standalone basis across four service areas: valuations, dispositions, operations, and investments.  Whether to fuel growth or facilitate strategic consolidation, Gordon Brothers partners with companies in the retail, commercial, and industrial sectors to put assets to their highest and best use.  Gordon Brothers conducts more than $70 billion worth of dispositions and appraisals annually.  Gordon Brothers is headquartered in Boston, with 25 offices across five continents.


About Honda of the UK Manufacturing Ltd


Established in 1985, Honda of the UK Manufacturing Ltd is Honda’s flagship production facility in Europe and employs over 3000 associates working across production and business support roles.


In 1989, Honda of the UK Manufacturing began production of engines, with the existing Engine Plant capable of making 940 units a day. The site started manufacturing cars in 1992 and has the capacity to produce up to 790 vehicles a day. More information can be found at


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