Pininfarina, the legendary design house, for the first time in its 92 years
of unparalleled history, is unveiling a stunning NFT Collection focused on
one of the most iconic and futuristic automotive designs of all time – the
Pininfarina Modulo concept car (images here attached).
The Modulo is regarded as one of the most iconic concept cars in automotive
history with truly futuristic lines. Since it was first seen, the design has
won 22 international design awards and has been described as a “search for
pure form in its deliberate geometricity”. Modulo was launched at the Geneva
Motor Show in 1970 as a special Berlinetta characterized by two overlapping
body shells. Originally unveiled in a pearl light blue color, the prototype
was selected to represent the best of Italian coach building skill at the
1970 Osaka Expo and was displayed as an envoy of Italian design, in Mexico
City in 1971.
The Pininfarina Modulo NFTs, in collaboration with 1of, the luxury NFT
specialists – powered by ARTM Technologies – in the development of solutions
for the Metaverse, and with the iconic musician, Sasha Sirota, will be
offered as a series of five pieces of art, which will then be auctioned by
RM Sotheby’s within a dedicated online auction on 24-26 May, 2022.
The NFT Collection is inspired by the original “one-off” sketches of the
Modulo, preserved till now in Pininfarina’s private archive, and developed
with the active collaboration of the Pininfarina design Team.
Each unique NFT comprises a package of artistic and experiential components
that allow NFT owners to become part of the Pininfarina’s iconic legacy by
having access to a range of benefits and extra-ordinary contents.
Each NFT will be characterized by an artistic video-animation featuring
original soundtracks and a unique period setting with each NFT presenting
Modulo in a different context, respectively set within five distinct decades
ranging from the 1970s through to 2020.
Each NFT will furthermore showcase original content such as the sketches of
the original and rare drawings and real-world exclusive experiences
(including a reserved visit to the company museum accompanied by
Pininfarina’s Chairman, Paolo Pininfarina) and private sessions with the
design team. In addition, NFT owners will possess a unique digital replica
of the Pininfarina Modulo – the very first Pininfarina car ready for life in
the Metaverse. The owners will also be presented with framed, physical
artworks of the Modulo relating to each of the NFT packages.
“We are proud that our first NFT Collection is dedicated to give a new life
to the Modulo” affirmed Paolo Pininfarina, Chairman of the Group. “The
concept car designed in 1970 is a manifesto of Pininfarina vision: beauty
and innovation to design the future”.
“We enter the NFT world with the intention of exploring its boundaries and
opportunities,” says Silvio Angori, Pininfarina CEO. “The metaverse is an
area we can make a significant contribution to by having been producers of
cutting-edge creativity for 90 years. Our immense creative archive, the
ability to imagine the future of design using the most advanced technologies
open up new avenues for the further economic enhancement of our brand”.
For more information about the online auction by RM Sotheby’s, the world’s
foremost collector car auction house on 24-26 May, please click HERE
Global icon of Italian style, Pininfarina is recognized for its unparalleled
ability to create timeless beauty through its values of elegance, purity,
and innovation. Founded in 1930, Pininfarina has evolved from an artisan
concern to an international service Group, supreme expression of automotive
styling and an established reality in industrial and experience design,
architecture, nautical and mobility beyond automotive. A group employing 600
people, offices in Italy, Germany, China and the United States and listed on
the Stock Exchange since 1986. Over the course of nine decades Pininfarina
has designed more than 1,200 vehicles and more than 600 projects in
different areas, receiving numerous international awards.
About RM Sotheby’s
RM Sotheby’s is the world’s largest collector car auction house by total
sales. With 40 years of proven results in the collector car industry, RM’s
vertically integrated range of services, from auctions (live and online) and
private sales to estate planning and financial services, coupled with an
expert team of Car Specialists and an international footprint, provide an
unsurpassed level of service to the global collector car market. RM
Sotheby’s is currently responsible for six of the top ten most valuable
motor cars ever sold at auction.