Hybrid Driven
Toyota aims the 2004 Prius at a mass-market audience and gives us a glimpse of things to come.
by
John Peter
 |
Prius’ slipery shape sets it apart from the rest of the Toyota pack. |
While the rest of the automotive world is struggling to make a business case for hybrids, Toyota Motor Company is making money. According to Toyota, the last few month’s worth of the current generation Prius brought in a small profit (industry insiders say about $1,100 dollars per vehicle).
Toyota credits the profit to a savings in manufacturing costs, (The first generation Prius shared the Motomachi-Sumi, Japan, assembly line with Rav-4 — the 2004 Prius will be built in Tsusumi on the same line with Camry) and the licensing of the technology to Nissan, who will buy transmissio...
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