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Cooperation Agreement between Automechanika and AAAA

Automechanika and The Australian Automotive Aftermarket Association (AAAA) intend to collaborate closer in the future.

The official signing ceremony is on May 9 on the second day of Automechanika Johannesburg at Expo Centre, Nasrec. The Australian Automotive Aftermarket Association (AAAA) will promote six key Automechanika trade fairs of strategic interest to Australian aftermarket businesses following the signing of an international cooperation agreement with Messe Frankfurt, the global operator of 13 major international automotive trade fairs.

Stuart Charity, Executive Director, Australian Automotive Aftermarket Association (AAAA) about Automechanika: “This agreement presents AAAA members with significant opportunities to more readily access expanding international markets. The Australian aftermarket now exports about $800 million worth of product a year. This agreement will increase international marketing opportunities and lower costs for innovative Australian aftermarket businesses. It will help more AAAA members open the door to growth through exports. We are honoured that this global group has recognised the value we have added in promoting Australian participation in Automechanika trade fairs and we are confident that our closer collaboration through this agreement will deliver significant benefits to AAAA members and Messe Frankfurt.”

Michael Johannes, Brand Manager of Automechanika, about the plans: “We have great potential for a successful collaboration and I am very happy we can intensify our international cooperation program. More than 40 international and national supporters assist us and our 13 Automechanika Fairs worldwide.”

Automechanika is the world’s leading trade fair for the automotive industry, which is held every two years at the Messe Frankfurt fairground, and at other venues of Exhibition affiliates and partners around the world. The latest locations are New Delhi (launch in February 2013, next time coming up in Feb 2015) and Kiev (launch planned for May 21-23, 2015).

Background information on AAAA:
The Australian Automotive Aftermarket Association (AAAA) has been serving the automotive parts, accessories, tools & equipment industry in Australia since 1980. Members of the AAAA can be manufacturers, re-manufacturers, wholesalers, distributors, importers, resellers and retailers of automotive parts, accessories, tools and equipment as well as companies and consultants who service the automotive aftermarket industry. The AAAA plays an important role in the recognition, development and support of the automotive aftermarket industry and represents the automotive aftermarket industry before federal, state and local governments and other regulatory bodies. The AAAA actively participates in more than 20 Standards Australia committees, liaises with international automotive aftermarket industry associations and attends major international automotive aftermarket events.

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 538* million euros in sales and 1,891* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109* trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

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